Successful email marketing for beginners
What is Email Marketing?
Email marketing is one of the most popular communication methods and backbone of eCommerce marketing strategy for promoting brands, engaging with prospects and customers to drive revenue. Lot of things you can do with email – promote your product and services, improve your cart abandonment rate, tell stories and share some news. This valuable tactic can be used for variety of business reasons.
Email marketing tools help all types of businesses. With Webexpertshop email builder, you can easily find the best and right template for any kind of messages – It is easy to manage, gives you full control, allows you to establish direct contact with your customer, whether you’re sending welcome email to new subscribers, notifying customers about upcoming sales and offers and much more.
Benefits Of Email Marketing
Marketing emails can help you to achieve your marketing goals depending upon their business objective and content; the main benefits.
- Promoting your products or services
- Building brand awareness and engagement
- Driving traffic to your website
- Turn prospects into customers
- Turn one-time buyers into loyal customers
Email is a direct line of communication with your customers. When you want to communicate something about your brand identity to your customers or sell your stuff, email marketing is one of the most and cost-effective ways to generate qualified leads.
Types Of Marketing Emails
Email marketing is important to keep the business-customer relationship strong. Below, we’ve outlined the 5 types of popular email marketing campaigns and how you can use them to help your business grow.
Email Campaign are more focused on sales and marketing – These kind of email are sent with a specific purpose to meet – whether it’s to promote a special offers, encouraging users to sign-up for a free trial to download the ebook.
Email Newsletters are the perfect way to communicate with prospects and customers on a consistent basis. A newsletter might share a blog post announcing a new product or feature enhancement, or upcoming events highlights, and more, an email newsletter will help build brand recognition and awareness.
Email Marketing Automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. Enable online marketers sending personalized messages to both prospects and customers on a schedule or when specific conditions are met. For Example: Greeting new subscribers with a welcome email or a celebration birthdays email to subscriber, and reminder email to customers with latest special offers or discount based on what they have in their abandoned shopping cart list.
Automated Transactional Email is a method of customer communication in which automated, which include order confirmation, digital receipts, shipping confirmations, billing statements, and personalized post-sale product recommendations, deliver relevant information to your customers, and reminders about appointments or events. Transactional emails are triggered by a user’s specific action and contain only critical, these relevant information to the receiver, such as an eCommerce receipt from an online purchase.
Behavioural Email is an automated, targeted email sent to users based on their actions and behavior with your website product or service. These emails are sent after a user interacts with a business on social media or your company website, email, and other channels. It’s one of the most valuable email strategies inbound businesses adopt. When creating behaviour campaign is everything from basic customer attributes For Example – Age, location, interest and most recent actions on your website or app. They help increase customer engagement and sales.